Sharing Your Gifts – Marketing For Healers, Part 2

By Robert Gluckson, M.A

Marketing Strategies

From Family and Friends to the Internet

Their friends will be your first Target Audience. Word of mouth is great, but help it along with:

Friends of Friends Marketing Strategy: Provide people you know with the tools to help them help you. 

These tools include a business card and a description of your business and services, in the form of a brochure, article, or website. This fits nicely into:

Promote Yourself with Local Publicity: Get your name out there with local publicity. It’s low-cost and builds on the “friends of friends” foundation. Write brief articles about your healing modality with information about your practice at the end. These articles are submitted directly to the editor of local publications (know the person’s name) and are called “press releases.”

There are several types of articles that local publications will accept. The feature article is an in-depth story, while a news article has a “news peg” – an event is good, especially a free event, like a free talk. You can monetize this event by following it with a workshop. “New business in town” is another article type that often brings results. 

This local publicity is great for credibility that builds long-term regional prestige.

Internet Promotions: Create your website and social networking homepage so that people can find you. Support them through the connection process by giving them reasons to call and then by making it easy for them to know what to do next. Feature your Calls to Action, like “Call me for an appointment today” (and make it easy with a prominent phone number). For maximum benefit, give website viewers a reason to leave their email address, so you can contact them later with updates on services, events, and products. 

The website is like an unlimited length Yellow Pages advertisement, and these days one third of searchers go directly to the internet first. So your advertising budget might best be split between these media.

Many more folks will find your site if you provide free information about the value of your service. Use your website to share information – and sources – to learn more about acupuncture or yoga or whatever you do, without necessarily promoting yourself. Help these folks overcome the “I need to know more” hesitation.

Calls to Action

The cycle of attraction includes both what clients want and what you want. What do you want them to do? These are called Calls to Action.

Make an appointment

 “If you are ready to solve this problem, call now. 

 “If you want this benefit, call now.” 

Capture their contact info

 “To learn more, email us for a special report.” 

 “Sign up for the newsletter.” 

 “To get on the mailing list, call or email.”

Learn more

 “Go to the website for an article on how it works.”

 “Read more about our healing modality at

 Contact information helps here, too!

There’s plenty of free marketing support at the Good Cause Marketing website. See the articles on “What to Write on Your Website” and “Write Your Marketing Plan” at http://www.goodcausemarketing.com/articles.

Author Robert Gluckson specializes in helping healers, authors, and artists. He is the co-owner of Good Cause Marketing and teaches Journalism at HSU. Contact him for a free half hour marketing consultation to determine what marketing strategies will work best for you. Call 541-890-4621 or email This email address is being protected from spam bots, you need Javascript enabled to view it

Marketing for Healers Workshop & Networking Offered by Robert Gluckson

on Thursday February 25 from 6:30 to 8:30 p.m.

at the Isis Temple, 48 Sunny Brae Centre, Arcata

 Fee: $5 - $15 sliding scale.

From brochures to blogs: build your business the fastest, easiest, at the least expense.